Advance Digital Marketing Course

Overview of Advance Digital Marketing

• what is marketing and digital marketing?
• understanding Marketing and Digital Marketing Process?

Overview of Website/Website Creation

• Understanding about Internet , websites ,
• domain , web server , web hosting etc.
• Planning of a website
• HTML Basic
• About CMS and creating website in
• Wordpress

Search Engine Optimization

• What is SEO?
• What are search engines and their functions ?
• Understanding traffic , keywords etc
• On page optimization
• Site Analysis
• Keyword Research With Google Keyword Planner
• Keyword Planning
• Domain
• URL Structure
• Title Tag
• Meta Tag
• Google Analytics (Code Generation)
• Canonical Tag
• H1 Tag
• Image Optimization (Alt Tag)
• Anchor Tag
• Content Optimization
• Sitemap Creation & Submission (html and xml)
• Robots.txt
• Custom 404
• 01 Redirect
• .htaccess
• Off page optimization
• What is Off page SEO?
• Why Off page is Important
• What are Backlinks?
• Backlinks Creation Methods
• Difference Between Do Follow and No Follow Backlinks
• What is Google Page Rank
• How to Increase Google Page Rank
• Web Directory Submissions
• Social Bookmarking
• Article Writing & Submission
• Press Release Writing & Submission
• Comment Blogging
• Classifieds Posting
• Forum Posting
• Link Exchange (One way, two way and three way)
• Search Engine Submissions
• RSS Feeds
• Google Web Master Tool (Search Console )
• Bing Web Master Tool
• SEO Interview Questions
• Others SEO Tools

PPC Advertising (Google Ads & Express)

• Understanding in organic search results
• ntroduction to Google ads & PPC advertising
• Overview of Microsoft Adcenter (Bing & Yahoo)
• Setting up Google ads account
• Understanding adwords account structure
• Campaigns, Adgroups, Ads, Keywords, etc.
• Types of Advertising campaigns-Search, Display,
• Difference between search & display campaign
• How does adwords rank ads
• Understanding adwords algorithm (adrank) in detail with examples
• What is quality score
• Why quality score is important What is CTR?
• Why CTR is important Understanding bids
• Advanced level bid strategies
• Enhanced CPC
• What are flexible bidding strategies
• Understanding ad-extensions
• Types of ad-extensions
• Adding ad-extensions in our Campaign
• Creating adgroups
• Finding relevant adgroups options using tool
• creating adgroups using tool
• Understanding keywords
• Finding relevant keywords
• Adding keywords in ad-group using keyword planner tool
• Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
• Examples of types of keywords
• Google Web Master Tool (Search Console )
• Creating ads
• understanding ad metrics Display & destination URL
• How to write a compelling ad copy
• Best & worst examples of ads Creating ads
• Tracking Performance/Conversion
• What is conversion tracking Why is it important
• How to set up conversion tracking
• Adding tracking code in your website
• Checking conversion stats
• Optimizing Search Campaigns
• Remarketing

Social Media Marketing

• What is social media
• understanding the existing social media paradigms & psychology
• How social media marketing is different than others

Facebook & Instagram Marketing

• Understanding Facebook marketing practical session
• Creating Facebook Page
• Increasing fans on fan page
• How to do marketing on fan page (with examples)
• Fan engagement
• Important apps to do fan page merketing
• Facebook Advertising
• Types of Facebook advertising
• Best practices for Facebook advertising
• Creating Facebook advertising campaign
• argeting in ad campaign
• Payment module-CPC vs CPM-CPA
• Setting up conversion tracking
• facebook instant articles
• facebook creator studio
• Ad breaks

Linkedin Marketing

• What is Linkedin
• Understanding Linkedin
• company profile vs Individual Profiles (Difference between Individual and Company Profiles)
• Understanding Linkedin Groups (Manage Linkedin groups)
• How to do marketing on Linkedin groups
• Linkedin Advertising & it best Practices
• Increase ROI from Linkedin ads
• Linkedin Publishing

Twitter Advertising

• understanding twitter
• Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
• ow to do marketing on Twitter
• Black hat techniques of Twitter Marketing
• Advertising on Twitter
• Creating Campaigns
• Types of Ads
• Tools of twitter Marketing

Quora Marketing

video Marketing

• Understanding Campaigns
• creating 1st campaign
• Importance of marketing
• Benefits of marketing
• using you tube for Business
• Developing you tube for Marketing strategy
• Get traffic through you tube channel/ to your website
• Create adgroup
• Targeting options
• YouTube Monetization
• How to Increase Youtube (Views, Subscriber Etc.)

Google Analytics

• Introduction to Google analytics
• How Google analytics works
• Understanding Google analytics account structure
• Understanding Gooogle analytics insights
• Understanding cookie tracking
• Types of cookie tracking used by Google analytics
• How to set up analytics account
• Hot to add analytics code in website
• Understanding goals and conversion how to setup goals?
• Understanding different types of goals
• Understanding bounce & bounce rate
• Difference between exit rate & bounce rate how to reduce bounce rate
• How to setup goals
• Importance of funnels
• How to integrate adwords and analytics account
• Benefits of integrating adwords & analytics
• Measuring performance of marketing campaigns via Google analytics
• Understanding filters & segments
• How to set up filters & segments
• How to view customized reports
• Monitoring traffic sources
• Monitoring traffic behavior
• Taking corrective actions if required
• GOOGLE ANALYTICS CERTIFICATION

Mobile Web Marketing

• Understanding Mobile Devices
• Mobile Marketing and Social Media
• Mobile Marketing Measurement and Analytics
• Fundamentals of Mobile marketing
• Email Marketing
• Database Collection of Email Id’s
• Service provider (Mailchimp, Sendgrid)
• mail Templates
• App Store optimization (ASO)
• Addmob
• SMS marketing
• Whatsapp Marketing

Online Reputation Management (ORM)

• What is online reputation management
• Why online reputation management
• Understanding ORM scenario
• How to deal with criticism online
• ways to create positive brand image online
• Understanding tools for monitoring online reputation
• Step by step guide to overcome negative online reputation
• Best examples of online reputation management

Adsense & Blogging

• What is Adsense
• How to get approved for Adsense
• Cool trick to get Adsense approval by Google
• Using your adsense account interface Placing ads on your blog
• Creating blogs with our Free theme
• What is Blogging
• How to Blog
• What is Wordpress and How to Create with Wordpress
• Wordpress Themes and Plugins

Affiliates

• What is Affiliates
• How to join and Earn with Affiliates
• op Indian and Worldwide Bloggers
• How ot Earn Money with Blogging

Ecommerce Marketing

• What is Ecommerce
• Top Ecommerce Website around the world
• Ecommerce scenario in India
• How to do SEO of an Ecommerce website
• Why you need a solid Ecommerce marketing strategy
• Formulating right Ecommerce marketing strategy
• Ecommerce business
• Case studies on Ecommerce website
• Opencart